Going Online

As the devices that connect us to the web shrink in size, the acts of clicking, scrolling, typing and liking have become subconscious activities, like breathing or blinking. We spend minutes, if not hours, scrolling, perplexed and hypnotised, yet the effort is just a slight movement of our thumb. The ease of use of our devices has allowed us to share and spread ‘heat of the moment’ statements as well as false news. Our passive consumption and instant gratification have proliferated a certain type of content that is emotional, easy to digest, and eye-catching. With an exaggerated interface, Andrea Horváthová brings physical effort into the process of going online to make users think about their consumption and creation of content.