Blue Sky Thinking
From September 2023 to January 2024, 24 second and third year students from the bachelor studio Turn Around collaborated with NIO Life, the lifestyle brand of Chinese car manufacturer NIO. The students worked on a variety of products that eventually will become part of the NIO Life brand.
The five-month collaboration was intense with bi-weekly online gatherings with the design team in Shanghai. The team of tutors experienced a tremendous support and understanding from the company’s design team. During the end-term presentation, the students showed their work to the tutors’ team and to a delegation of NIO Life designers from Amsterdam and Shanghai. NIO Life selected five products that will be prototyped, and further developed for a crowd-funding campaign to its Chinese consumers.
“The pleasant coherence between the student’s creativity and design work, the guiding from Mieke and Eibert, the excellent feedback from the NIO life team, the open and continuous communication, all together has been very inspiring and a joy for the creative minds that we all are.” Vic Cautereels.
In addition to the selected products, NIO Life exhibited a selection of the projects during the opening of NIO House Amsterdam.
“We truly appreciate all of the inspiring projects that were submitted.” Brian Lo
