Studio Public Private
Public – Private will shape design where public and private meet and merge. The office is entering our homes, public parks are more and more used to meet friends, people have to make choices on what to share and what to keep to themselves. All this results in exciting opportunities for designers. It shifts and blurs the traditional borders. It requires new ideas to make a human feel at home, show and share his identity, be comfortable and safe, and be alive. It requires new ideas to shape the public space, redefine its functions and position in the community. These developments open up new possibilities for designers, architects and other creative minds that jointly shape our living space and challenge the way we work. Especially in the crossover, on the borders and in the extremes of this field, we find the challenges where our students can make a difference.
The studio’s unique characteristics - Materialization & collaboration: Our students distinguish themselves by using their personal fascination to collaborate with many professions in materializing the cross-over between public and private. You embody a new way of looking at the interaction between products, services, scenarios and public space. We believe that location, landscape, buildings, interior, objects are a single work of art that contribute together to the whole and are aimed to make the user feel safe, comfortable, carefree, and be oneself. We will teach you a good sense of scale, materiality, aesthetic and tactile qualities. You explore and design in alternation between making and thinking on a scale that suits you. You are a narrative translator who converts ideas from a personal fascination to a clear concept and use material and form to tell your story which leads to a physical and tangible result. We consider collaborations between many professional fields a prerequisite to tackle society’s challenges in the blurring public-private space. No longer can the designer act merely as an artist, who is the creative explainer of his own views on products, functions and spaces. We educate you to be part of the team, while your unique skills, talent and identity can be further developed such that you cannot only be translator of ideas into tangible results, but also initiator, connector, and visionary leading the public debate on how to shape our shared domains. We consider research and materialization equally important, interconnected and it is important that both are conducted continuously and in parallel throughout the design process. Through trial-and-error, testing your hypotheses from your research and prototyping and by using the feedback from experts outside the Academy into further research, materialization and testing, you work towards the final design.
Collaborative Projects
2021: Collaboration with Prisma, a Dutch organisation that helps people distanced from society to create a meaningful existence in their own right. 2022: Collaboration with bicycle manufacturer Royal Dutch Gazelle. Here you can see an impression of the presentation to Royal Dutch Gazelle and download the Bikeable Future magazine. 2023: Collaboration with Dutch nomadic theatre festival De Parade. 2024: Collaboration with the province of South Holland on the Lower German Limes
