Loving Objects

Historically, we are consuming at exponentially growing rates. We buy on impulse with little reflection or love and partake in an excessive throwaway culture. Sina Grebrodt uses the concept of ‘objectum sexuality’ – a romantic or sexual attraction towards inanimate entities – as a starting point to shift this predicament. Her ‘Loving Objects’ installation elevates a shopping experience to a ceremonial event. Through guided steps, you gradually bond with your next purchase: a Yo-Yo. Enter a private booth to learn about it from its manufacturers – akin to meeting the parents-in-law. Get in touch with its physicality by scanning it for an extended time. Finally, instead of a receipt you sign a certificate of devotion to pledge your commitment in this relationship.