Story Shopping

“It is the story behind a product that makes it a wannahave,” says Ruben van den Bossche. “Basically we purchase a promise made by advertisers or people who liked it before you. The actual product becomes a mere bonus.” To confront us with our own shopping behaviour, Ruben installed a vending machine that sells promises without showing the real products. Are you tempted by the phrase ‘Build it in a week, rock it for a lifetime’? Or do you get inspired by ‘It’s more than a look, it’s a way of life’? Choose whichever promise you are willing to believe and see what you get.