Parade Performative Production

“As a designer, I want to unite people and encourage collective intelligence,” says Pierre Allain. For ‘Parade Performative Production’ he created workshops that let participants experience the joy of making together while reflecting on the current social crisis. Aimed at cultural events, such as the Parade Festival, the project consists of building objects and body extensions that remind festival visitors of the social distancing society. In the small and ephemeral festival world, with its own laws, Pierre proposes to play with the rules rather than enforcing them, taking inspiration from the fun and diversity of theatre costume history to let go of expected shapes. Rather than a space to avoid, social distance could become a space to fill, to feel or to interact with.