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Photo by Ronald Smits
Graduation project

Smileopoly: Who Are The Tooth Fairy's Favourites?

Pauline Bernichan

"Smileopoly is a narrative system that converts users’ history of dental alterations into a score that ranks them on a scale of ‘social privilege’ according to their access to dental care. Teeth lay bare a person’s biography with their good or bad fortune and the aim of this project is to highlight the interdependence between socio-economic status and ease of access to dental care within ‘social and inclusive’ healthcare systems such as those in Europe.

The project is underpinned by analysing the economic factors of dental care, field research in a dental prosthesis laboratory and fair, and interviews with patients from different backgrounds across Europe. Smileopoly proposes that if the eyes are the reflection of the soul, then our smiles are the reflection of our position in the social pyramid."

Department

Contextual Design

Degree

Master

Graduation year

2024

Instagram

@pauline.bernichan

Photoshoot

Ronald Smits