Made in 51.439680, 5.474830

How accurate are the ‘Made in’ and ‘Designed in’ claims found on the labels of electronic consumer products? Nawon Koo’s research shows that the country indicated does not always match the brand or the product’s actual location or origin. In the name of efficiency, large manufacturing brands often produce products in third countries, particularly in Southeast Asia. By making a Philips electric razor entirely in the Dutch city of Eindhoven, Koo uproots materials and techniques from Indonesian location where the product is currently produced. By challenging the design principles that factory work brings to the object, the project reconsiders how productive relations can rather be mediated through human time and hands.