Inot Eyewear

Besides helping us see, glasses play an important part in shaping our identities. A side effect is that glasses are often discarded not when they wear out, but when we feel we need a new look. INOT Eyewear offers a more sustainable and affordable solution: the detachable frames and glasses can be leased and re-used. The wearer takes out a subscription which allows him to change the frame when the fancy takes him. The parts are cleaned at the retailers and used again. At the end of their lifetime they are sent back to the manufacturers to be recycled.