Graduation project
Collective Collection
Mikaela Stenfalk
"Is there a ‘right’ and ‘wrong’ way to experience art?"
WHAT
‘Collective Collection’ is an exhibition concept that visualises social media trends within art exhibitions.
WHY
To open up a discussion about how social media influences the way we look at art. Collective Collection also describes the tension between a curator’s vision and a visitor’s experience.
HOW
Using photogrammetry software and pictures from Instagram, Mikaela built up a spatial re-construction of the exhibition. Patterns became visible; areas of the exhibition that were documented less frequently became distorted or were even omitted completely, while well-documented areas — such as around the Mona Lisa — were depicted almost perfectly.