“Ansehen Kreiert Das Ansehen”

Michèle Degen’s research focuses on the role our perceptions play in the creation of value. For her book ‘ansehen kreiert das Ansehen’ she tried an empirical approach: she collected 44 ordinary stones and described them objectively. She took these descriptions as starting points and let her mind wander off on subjective trains of thought, interpretations and reflections: a story for each stone. Readers of the book experience a similar revelation: the stones become what the observer, with his own convictions and needs, makes of them. The attention spent adds value. A plea for not taking things for granted.