New Luxury

Michael Petersen has made a travellers’ kit that illustrates his ideas about a new movement in society: ‘New Luxury.’ Michael believes people are increasingly stressed, trapped in work, in city life. He detects a growing interest in an escape. Taking a step back from this hyper-connected mass consumption world, and asking: “What is important to me?” It implicates a major shift in consumer behaviour. Consumers will be looking for long-lasting, sturdy products with greater emotional value. His vacation set is an example: objects made with care that carry a story and remind us how simple life could be.