Flow

Whereas the traditional light bulb is gradually replaced with new technology, forms tend to stay the same. Mark Brand’s new lamp design breaks with all classic conventions. ‘Flow’ does not have an on/off switch. As its light behaves like a liquid inside a tube, the user intuitively knows how to make it work. When in horizontal position, the full length is softly lighted. When the tube is tilted forward, the light flows to the front to create a powerful beam. Tilt it backwards and the liquid flows back into the wire, switching the lamp off.