The Interplay of the Creative and AI

Artificial intelligence is often perceived as a threat that will replace human thought and imagination. But what if we embraced AI to harness and generate ideas and images? Lisa Marie Frehse answered that question by exploring the interplay between software and creativity. She developed a concept that enables designers to combine past projects and existing samples in the form of archived images with prompts to visualise new designs. Her method ensures that the designer remains fully in charge and uses AI as a starting point and powerful tool. Lisa demonstrates the strength of this strategy with the design of a stainless steel side table that results from archived projects yet preserves the designer’s visual language. In the process, she turns AI from an enemy into a creative collaborator.