Cultivating Culture

“The world is a factory full of potential,” says Jules van den Langenberg, “with an inexhaustible resource: humans and their experiences.” Within this mass of opportunities, Jules intuitively initiates projects as a design curator, by first defining concepts and then carefully composing collaborations between various designers, producers and experience experts. Projects include reïnventing leisure activities in homes for the elderly and creating a series of ceramics with traditional craftsmen. By making new connections between different groups, Jules shows how design can be used as a medium to cultivate culture.