Graduation project
Just a Korean feminist TikToker
Ji Yun Lee (Zayla)
A series of short videos questions the gap between online depiction and reality of feminism in South Korea.
Just a Korean Feminist TikToker critiques traditional feminist manifestos in short videos depicting visual imagery and audio in the style of beauty influencers. Through the continuing short video series, the autoethnographic inquiry touches on the designer’s role and agency as a creator to further question the mainstream narrative of what feminism is in South Korea. Navigating the complexities and diversities within the feminist movements, Ji Yun Lee challenges the gap between the online depiction and reality of feminism, re-encouraging a critical examination of the impact of feminist ideologies on societal structures. The installation claims video as a renewed expression to advocate for gender equality.