The Atmosphere of Reality

This world is defined by visualisations of it. Often we buy something from a picture before seeing the real object. Jānis Melderis is fascinated by architectural renderings: computer-generated images of future building projects. They seem so realistic, but often are far from reality. With gentrification running rampant, life in today’s cities is often a lot less brilliant. Jānis made an animation with the same tools and visual language that architects use. Yet his intentions are very different: his aim is not to sell, but to tell the truth. What if architectural renderings become a tool emphasise reality instead of ideals?