The Pataphysics of Sustainability

Clothing is increasingly overproduced and overconsumed, yet often labelled as sustainable. Parodying sustainable fashion solutions, Holly Krueger presents a proclaimed imaginary solution that might punctuate the impossibility of the situation, challenging through The Pataphysics of Sustainability the excesses camouflaging as desirable the gross iniquities associated with sustainable fashion. Her capsule collection layers on the absurd ways the industry compounds the problem it hopes to solve. Situated in the uncanny realm of the pataverse — an encompassing state of exceptions to the rule beyond the metaverse, newly coined as Krueger's {{patasphere}} — she can provide the completely illogical positioning needed to outsmart the horns of sustainable fashion claims.