Graduation project
Digital Esoterism
Ginevra Petrozzi
Digital Esoterism reclaims witchcraft as an anti-capitalist tool to regain agency over the realm of Big Data. Operating under surveillance capitalism, Big Data and its algorithmic systems of prediction have become agents of fate, manufacturing possible futures and forcing predetermined paths. Drawing on a long history of divination being used to claim agency over a fated reality, Ginevra Petrozzi uses Tarot methodologies to reinterpret targeted ads and suggested posts on our smartphones. This may not break algorithmic governance, but it could encourage a different perception of these automated predictions not as instructions but as reflexive insights into ourselves.