Between Normality and Abnormality

“As a designer and a person I feel it’s my responsibility to question society’s prejudices and fallacies about human nature. Behind the veneer of normality every person has a mysterious side that is waiting to surface. Everyone is full of life, passion and madness, visible or suppressed. We need this craziness!” For her graduation project Between Normality and Abnormality, Hoegy created movies of daily habits, revealing the thin line between the two ways of being, and she created functional objects that trigger and stimulate the experience of absurdity. 

After her graduation she continued to work on the grey zone between objects, bodies and space. For the project Dancers, she explored the concept of movement driven design, which resulted in a series of chairs that seem to dance around the space. For this project she received the Rado Jury Prize during the Paris Design Week of 2015, and the first prize of the Pure Talent Contest at the IMM Cologne in 2016.


Hoegy often collaborates with creatives from different disciplines, while working across a variety of mediums, including drawing, film-making, object design, installation, scenography and performance.