eAt ThE rIcH

In fashion, garments and aesthetics originating in popular classes have become models of reference for luxury brands. However, by offering these clothes with price tags unaffordable for the lower classes, brands embody a certain mockery and confirm the elitist position of the rich. Aesthetics are used to distinguish oneself, and in a capitalist society certain aesthetics are consistently valued higher than others. Inevitably, this creates a social hierarchy. ‘eAt ThE rIcH’ is a collection of garments that satirises the absurdity of this trend while questioning the current state of fashion: viral quotes and analytical texts are embroidered onto garments and accessories associated with the working class. By combining cheap garments with refined embroidery, the project challenges the hierarchic organisation of tastes.