Precious Pack

Packaging is an unavoidable part of everything we buy and is gaining importance as a branding tool. But now things are really getting out of hand. Designed to seduce our eyes and wallets, often the outside far outsizes the product itself. Nevertheless, we simply tear it open and throw it away without a second thought. With ‘Precious Pack’, Anna Durot addresses the absurdity of this wasteful practice. Encasing detergent in glass makes the package more valuable than what lies within, challenging us to rethink its status. To get the soap you must be willing to destroy the fragile layer encircling it.