Skip to main content
From left to right: Gabriel, Mary, Radina, Bianca, John, Josquin, Alissa, Audrey, Sam, Sude
Project with friends

De Parade as Heterotopia

For the third year in a row, De Parade collaborated with bachelor students of Design Academy Eindhoven. Whereas the first two collaborations were mainly about designing concepts and ideas around social themes (consequences of Covid in the cultural sector in 2021 and climate change and sustainability in 2022), this year second-year design students of the bachelor studio Public Private study the Parade as heterotopia*: De Parade as a social 'in-between space' that stands outside reality, and that we find in this reality at the same time.

*Foucault, Michel, Des espaces autres, 1984.

Led by supervising teachers Ester van de Wiel and Joost Adriaanse, twelve design students searched for qualities of our travelling festival. What do we take with us and what do we leave behind? What do we change and what do we keep? Is travelling a form for development, step by step and with an eye for traditions? How do we use our qualities for the future? All the concepts were published in a magazine (see Download) and presented to De Parade at the opening at De Parade Eindhoven on 23 June 2023.

From left to right: Gabriel, Mary, Radina, Bianca, John, Josquin, Alissa, Audrey, Sam, Sude
Supervising tutor Ester van de Wiel with Alissa
Josquin on stage at the opening of De Parade Eindhoven with John de Weerd, presenting the project of Gabriel

Students showing their project pages in the magazine.

Josquin Fromangé
Mary Maloshenko
Alissa Saito
Sude Melis Çaldemir
Bianca Berhalm
Oi Lam Cheung (Audrey)
Gabriel De la Riva Gutierrez

Degree

Bachelor

Credits

Mobile Arts / Parade:
Nicole van Vessum, director
John de Weerd, programmer
Eefje Colsen, marketing, communication and sponsoring manager
Luc Brinkhoff, technical producer

Studio Public Private:
Stijn Roodnat, studio leader
Pui Kei Tam, coordinator
Ester van de Wiel, design researcher and guiding tutor
Joost Adriaanse, design researcher and guest tutor
Annekarin ten Bosch, scenographer and guest tutor

Students:
Sam(mie) van Dok
Radina Asmaradana Putri
Mary Maloshenko
Gabriel De la Riva Gutierrez
Orka Lippert
Alissa Saito
Josquin Fromangé
Bianca Berhalm
Oi Lam Cheung (Audrey)
Sude Melis Çaldemir

Download

Moving in and out; in the magazine each student explains his/her concept in text and images.

Created in the course of a non-commercial partnership between studio Public Private (DAE) in collaboration with De Parade, 2023. Photos by Oscar Vinck.