Skip to main content
Photo by Femke Reijerman
Graduation project

Problem Solving

Trees Merx

Trees Merx’s project can be read as a critique of current design practice. Instead of focusing on self-reflection and constant branding, she emphasises the need to address more significant challenges. Therefore Trees suggests to redefine design first and foremost as problem solving. Inspired by ordinary yet effective inventions like the ball-point pen and the Fischer dowel, she developed a method to identify and solve tangible everyday problems quickly. A series of case studies showcase the process of improving function through design. The project encourages designers to fundamentally rethink their role in solving the problems of our time as they are in an ideal position to change the world.

Degree

Bachelor

Graduation year

2024

Photoshoot

Femke Reijerman