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Photo by Iris Rijskamp
Graduation project

Buycloud

Noa Jansma

## “This project researches how natural phenomena are turned into exploitable resources. We should critically reflect on this in the context of the past (colonialism), present (climate change) and future (extraterrestrial occupation).”

Native Americans were left confused when ‘explorers’ proposed to buy their land. Their vocabulary had no words for the concept of ownership over natural phenomena. How can one own the land, own the rivers? What about the clouds? To understand how ownership is generated, Noa Jansma is selling clouds. She designed a mining station with a virtual speculation market, which follows the different theories that justify ownership and how it links to economic structures. The acquirement of the cloud becomes a steady and poetic investment. With emerging emissions, clouds will disappear within 150 years. Anticipating the looming scarcity, you will be able to lease your purchase to future cloud-seeding companies.

Department

Communication

Degree

Bachelor

Graduation year

2020

Instagram

@noajansma

Video or Digital Media

Watch here

Photoshoot

Iris Rijskamp

Collaboration

Model: Alexandra Koutsaftis