Louis Vuitton Gucci air max TN Lacoste shoe bag

Niels Nijman challenges prevailing notions of authenticity and identity in the Parisian suburbs with a series of objects created with an AI image generator. Each image was generated from keywords such as Louis Vuitton, Gucci, air max, TN, Lacoste, shoe bag, describing the taste of the suburban youth of Paris for fashion. The generated images are further processed into 3D models and printed with a smooth paint finish. Imbued with visual symbols, they give the impression of genuine fashion icons. Presented in a showroom and standing in as luxury items, the objects subvert preconceptions of originality and imitation. The substitution blurs the significance of what is authentic and what is not. These material illusions explore notions of worth and desirability embedded in the fashion world.