On the Edge

Are you prepared for an apocalyptic event? A ‘Prepper’ definitely is. War and terrorism, climate changes, the decline of natural resources, pandemics... Preppers claim that we are on the edge of disaster. It may sound irrational to many, but Marie-Elsa's prediction is that, in the near future, the Prepping movement will grow into a dominant culture and influence the design of everyday products. She created a jacket which illustrates this idea: a fashionable outfit for everyday use, but when doomsday comes, you'll find all the tools and equipment you need hidden in its lining and pockets.