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Photo by Carlfried Verwaayen
Graduation project

Y’all Got adHD

Ieva Valule

"Y’all Got adHD explores the chaotic reality of InfoHuntress, a graphic designer who has recently been self-diagnosed with ADHD. With the help of an unconventional ally named Freudly, she dives into the absurd world of a society obsessed with doom-scrolling and productivity. Together, they peel back the layers of a fever dream set in Cognitive Capitalism Company, a cutting-edge enterprise that turns life’s absurdities into a relentless game of maximisation and optimisation.

The film’s visual storytelling and satirical tone invite the viewer to see themselves in the caricatures formed by an algorithm’s synthesis of cultural symbols and psychological motifs. The narrative examines ADHD not just as a medical condition but as a cultural marker, suggesting that it’s not merely a medical pathology but perhaps a symptom of an era’s obsession with maximising efficiency and productivity."

Department

Information Design

Degree

Master

Graduation year

2024

Website

ievavalule.com

Instagram

@ievavalule

Photoshoot

Carlfried Verwaayen