Surroutinism

You are at home; the doorbell rings. Suddenly the couch launches you towards the door! It’s a friend who comes by to return a borrowed book. When you put it back on the shelf, a new one pops out. And when you pour your friend a cup of coffee, the table starts eating the cups. How strange! Luckily you’re wearing your sponge slippers to soak up the spills.

Francois Bonnot and Deborah Janssens have created a surreal performance in a room that seems utterly normal, but is full of surprises. With ‘Surroutinism’ they give everyday routines a twist, adding something extra to the ordinary, and a new perspective to well-known scenarios. They use the power of exaggeration to highlight the beauty of the routine and to trigger the imagination.
Surroutinism can be an interesting tool for designers: instead of creating new products, we could also add new experiences and meaning to the banal things that surround us.