Farm Fundamentals

Floris Meijer grew up on a dairy farm that has been in his family for generations. But along with many other livestock farmers in the Netherlands, his parents have to stop farming this year. To raise awareness for this huge life-changer and to ease the transition, Floris designed ‘Farm Fundamentals’: a continuously growing product line that translates the remnants of agricultural life into new everyday products. A ceramic tableware set represents familiar tools and equipment: the milk storage tank is downscaled into a tea pot, the teat cups of the milking machine become mugs, and ear tags are reborn as pastry plates. In addition, the old farmhouse table and chairs are carefully wrapped in hay bale film, to preserve them for as long as possible.