Marketed Collecting

A collectable could be any object of value or interest to a
collector. Apart from antiques or curios, there are also
manufactured collectables: action figures, cards or gadgets
that are specifically made for people to collect. Daukanté
Subaciuté shows how marketeers step in, persuading us
to buy things that we don’t need. She made three confronting
animations with her own drawings. They ridicule the television
infomercials that create problems you never knew you
had and then suggest a solution.
The first film shows how commerce had us waiting for the next
must-have of the moment. A set of stickers, presenting a
worthless item from 2012 as a limited edition from 2016, shows
the irony of it all. The second is about the joy of filling gaps.
Ever bought a specially designed display case that comes with
the irresistible urge to fill it? A gap filler might offer some relief.
And the last shows the competition that comes with collecting
– the more the merrier, they say. But beware: it might be just
another marketing trick.