Ethos Disposable

Over just two decades, vaping surged in popularity. For Bora Akal, disposable vapes epitomise the worst aspects of consumer culture. In ‘Ethos Disposable’, he explored the connection between vapes and economic concepts, specifically targeting Gen Z. Addictive and environmental concerns, combined with swift product cycles, make them an ideal case study for discussing economic ideas. Enter EthosBar, a speculative pseudo-brand offering vapes that illustrate major economic theories. Freshen up with ‘Adam Smith's Intangible Menthol’, wake up with ‘Karl Marx's Estranged Coffee’, take a break with ‘Veblen's Opulent Vanilla’ and more! Join the conversation and discover how history's economic pillars resonate with today’s fast-paced, disposable culture.