Size

Scale is a factor in the way we experience the world around us; size and our perception of it depend on context. An example: an oversized billboard may be an eye-catcher in a Dutch meadow, but amid the visual hullabaloo of Las Vegas it can be completely invisible. Using scale to convey a message affects the way this message is received. Maartje Slijpen demonstrates the mechanism with a project which includes a space that plays with our perceptions of size and place. Once inside, the dimensions seem to shift. Step outside again, and you wonder why you were so thrown off.