General Data Privacy Race

Website interfaces have become a battleground where we constantly mediate pop-ups, cookie requests, targeted ads and tracking alerts. Theoretically, such notifications are in support of our general data protection rights. So often though, the pop-ups make it all too easy to click ‘agree to all’ as a proxy for ‘get out of my way’; and other aspects of data privacy policies or preferences are buried somewhere purposely difficult to find. ‘General Data Privacy Race’ is a game that combats these misleading interface designs through gamification. When in play, users search as quickly as possible for a website's privacy settings, and are introduced to some of the visual tactics employed to keep us away from them. The game’s leader board with time-stamped scores publicly shames the websites that obstruct data rights.